Search Engine Optimization ? What's that all about?

According to Wikipedia, “Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”

What is done in SEO?

The focus is on reaching the right audience. This can be done by understanding how search engines work and what do the people want. This is helpful to those who wish to make the Internet work for them. It involves a wide variety of activities, some of which focus on fulfilling the various criteria of making it better for the different search engines. But the whole idea of SEO is ultimately reaching out to those people who can become our customers. So the various aspects of the website should appeal to them such as good content, a user friendly site and good design. If it is what your customers want, then it becomes easy for them to come to our website. As more people visit the website, more revenue can be generated. This is after all the main purpose of SEO and Internet marketing.

The importance of these tactics can not be underestimated in the ever increasing world of digitization and increased competition on the Internet for the customer’s attention. While there are numerous ways of bringing traffic to a website, SEO is considered to among the basic things that needs to be done without spending money and which helps to bring organic results by targeting certain keywords on search engines.

How does Infinity Solutions fit here?

As an Internet Marketing company,we understand SEO and want our clients to get the benefit of our knowledge. Through the white hat SEO techniques, our aim is to help client be seen and heard by their target audience. Our focus is on helping you post great content on your website that people would like to read, post about and share on social media platforms. We also help you to identify and include all those keywords that your customers like search for and which help you to get more of the target audience to reach your website.

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  • Personalized Gifts
  • Stationery
  • Painting Services
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  • Ergonomic Office Supplies
  • Security Systems
  • IT & Telecom


SEO bring your business to front page results of search engine results for relevant keywords to bring more organic traffic to your website. It should also appeal to customers. That will help your website to attract more business.

When a website ranks on the first page of search engine results, it is free and organic. But paid traffic comes when a website pays the search engine to put its link on the top or to the right of organic search results. Both types of traffic are important and need to be balanced.

On page optimization is making the content of a website appeal to search engine algorithms. But anything that you do indirectly for the website is off site optimization. Both activities are important components of good SEO


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