Explain Pay-Per-Click ?

Wikipedia says, “Pay-per-click (PPC), also known as cost per click (CPC), is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.”

PPC not only includes the important search engine websites like Google or Bing but also the various important social media websites such as Facebook and Twitter which have understood the importance of PPC as a source of revenue generation.

How is PPC done?

The search engine gets paid every time a paid search link is clicked by a user. That link is seen just above the organic search results of those keywords for which the advertiser bid. If these links are on the first page, then the advertiser needs to pay a higher amount of money. So it is very important to select the correct keywords in order to get results from following this strategy. This requires regular planning and monitoring. There is a need to find out which are the popular keywords among the target audience in order to understand which might be profitable and which ones to bid for.

Why Infinity?

We have through the years of experience been able to make PPC strategy that have worked for our clients. Since it requires to remain updated about the changing top searches, there is a need to target the relevant keywords that bring results. Our experienced professionals have developed the necessary skills that they use to make and execute effective PPC plans.

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  • Personalized Gifts
  • Stationery
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  • Air Conditioning Services
  • Ergonomic Office Supplies
  • Security Systems
  • IT & Telecom


When you go for PPC,you only have to pay when the link gets clicked. This allows you to reach your target audience more effectively. So it helps a small business to achieve success faster.

Yes, it has been found that paid ads tend get more clicks when search is done to buying something. As a matter of fact, the number of paid clicks on the search engine results page are increasing. With the correct targeting of keywords and proper planning, PPC can be quite useful as well as cost effective.

There are several options to do PPC ads. But most prefer to go for Google, Yahoo and Bing. Currently Google is the market leader in search results and hence the most popular one for PPC ads as well.


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