Wikipedia says that “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium”.

What is included under Digital Marketing?

Among the different activities that are considered to a part of digital marketing, some of the more important ones are Search Engine Optimization, Social Media Marketing and Pay-Per-Click. The aim to increase the digital interactions that customers have with a particular business that enable it to sell more, expand and in general grow.

Where does Infinity Solutions come?

While most people have been using information on the internet, many businesses have still not tapped into the potential that the digital world has. Even now many of them have little or no idea and thus need expert guidance. So we at Infinity Solution would like to help you make sense of this increasingly important aspect of how businesses now work. We have developed the needed expertise to deal with the overall digital marketing of a business.
  • Flooring
  • Clothing
  • Baby Products
  • Skin Care
  • Hair Rejuvenation
  • Personalized Gifts
  • Stationery
  • Painting Services
  • Air Conditioning Services
  • Ergonomic Office Supplies
  • Security Systems
  • IT & Telecom


While it is difficult for somebody who is not aware of the different methods of digital marketing, it is actually much more cost effective and easy. So small businesses now stand a chance to compete with bigger players. Another reason is that people are increasingly turning digital and that is having an impact on their behaviour as well.

E-mail marketing, SEO, SMM, PPC and marketing through TV, Radio and other such non-Internet channels are some of the points that are taken care under digital marketing. Thus any electronic device can becomes a way to communicate with customers.

Digital marketing involves using the internet and social media for promoting and creating awareness of a business. Besides that mobile phones, electronic billboards, television and radio channels are also used. The aim is to make customers more aware by using those mediums that are popular, cost effective and catch their attention easily.


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